“Don’t Sweat It! We’ve got you covered” are words used by once the world’s fastest man, Asafa Powell, in his new business venture.

“Endure by Asafa Powell” is the name of the new ultimate “Sweat Defense” expected to be available for use by this summer.

According to the messages posted on the official social media handle of Endure, persons are told “Whether at work or at play … Don’t Sweat It! We’ve got you covered.”

Another message read “While you sweat and sacrifice on your way to success we will keep you dry and fresh!”

Powell held the 100 metres world record between June 2005 and May 2008, with times of 9.77 and 9.74 seconds. His personal best, however, is 9.72, done in 2009, the fifth fastest time in the history of the event,
Referred to as the sub-10 king, Powell has broken the 10-second barrier 97 times.

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Anthony Foster is a renowned Jamaican sports journalist, honored twice as the Jamaica sports journalist of the year (in 2004 and 2005). His journalistic achievements are globally recognized. Notably, he authored an award-winning article on Usain Bolt, the iconic 6-time Olympic champion, 11-time World champion, and record holder for the sprint double. This significant piece was published in the Jamaica Gleaner in 2004. Anthony's extensive coverage includes prestigious events such as the Olympic Games in Beijing 2008, London 2012, and Rio 2016. He has also provided coverage for seven (7) World Athletics Championships held between 2007 and 2022, alongside various other international sporting events. Noteworthy mentions comprise his coverage of the 2007 World Cup of cricket and his cherished experience reporting on the 2004 clash between his favorite football team, Argentina, and the USA.


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