EUGENE, Oregon — OMORPHO, a pioneer in micro-weighted fitness gear, announced today a new partnership with TrackTown USA, the acclaimed organizer of major track and field events. This collaboration positions OMORPHO as an Official Partner for the renowned Prefontaine Classic and the eagerly anticipated 2024 U.S. Olympic Team Trials – Track & Field, both hosted at the iconic Hayward Field at the University of Oregon.
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This partnership marks a significant step for OMORPHO in bolstering its presence within the elite athletics and running community. The brand will be prominently featured during the Prefontaine Classic, enhancing its visibility among the sport’s aficionados.
“We are thrilled to partner with TrackTown USA and The Prefontaine Classic,” expressed Stefan Olander, CEO of OMORPHO. “This collaboration allows us to align with one of the most prestigious organizations in track and field and demonstrate how our innovative, micro-weighted training gear yields performance benefits that provide a competitive edge for elite athletes,” he added, referencing U.S. Champions and OMORPHO ambassadors Annie Kunz and Vashti Cunningham, who are contenders for medals at the upcoming Summer Games.
In the lead-up to and during the events of The Prefontaine Classic and the U.S. Olympic Team Trials, OMORPHO will host a series of engaging activities designed to educate athletes, coaches, media, and fans about its patented MicroLoad performance gear. These include opportunities to try out products like the award-winning G-Vest, and even participate in races showcasing how OMORPHO’s wearable resistance can enhance athletic performance. Olympic legend and OMORPHO ambassador Michael Johnson will also share his experiences and the benefits of training with MicroLoad.
“TrackTown USA is delighted to partner with OMORPHO for our 2024 season at Hayward Field,” said Michael Reilly, CEO of TrackTown USA. “We both share the mission to support athletes in their pursuit of outstanding performances.”
TrackTown USA, a non-profit organization, continues to set the standard for excellence in track and field and running by hosting premier events and supporting elite performance, while also inspiring a new generation of athletes and fans.
OMORPHO boasts a comprehensive lineup of micro-weighted performance wear, including the advanced weighted vest considered the market’s most sophisticated. The patented MicroLoad design ensures even weight distribution across the body, providing optimal resistance and flexibility for a fit that feels like a second skin, barely noticeable when an athlete is in motion.
The Prefontaine Classic, a pinnacle event in track & field, is scheduled for Saturday, May 25. This will be followed by the U.S. Olympic Team Trials – Track & Field from June 21-30, after which the USA Olympic Track & Field team will be announced.
For more information about OMORPHO and its innovative products, please visit OMORPHO.com and follow the brand on social media at @OMORPHO. To stay updated on the TrackTown USA schedule of events, visit TrackTownUSA.com and follow them on social media @TracktownUSA.
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