Another Virgin Media advertisement featuring world track and field superstar Usain Bolt, playing the role of a woman, has been banned according to reports in the UK.

It is the second Virgin Media campaign featuring Bolt to be banned, afterthe Advertising Standards Authority ruled in July 2012 that the cable firm could not deliver on a promise relating to superfast broadband

The Virgin Media ad campaign was banned after complaints from rivals BT and Sky.

This year’s campaign, which ran across TV, press and on the Virgin Media website, featured Usain Bolt dressed up as different members of a family, including a grandfather, baby and mother, who says her favourite athlete is Mo Farah.


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