By Natalee Ruddock, writer

Agency Itch has created a sprinting activation for Virgin Media, which will give guests at the Glasgow Commonwealth Games the chance to race against runner Usain Bolt.

The Race Bolt experience will be located on Glasgow Green, from 24 July – 3 August.

Passers-by will race 30m against the fastest man alive and Virgin Media ambassador, through the medium of an outdoor LED screen. Bolt was captured running the distance in Jamaica using a state-of-art camera technology, which will be conveyed at the event through the LED screen.

Times will be recorded over the eleven days and compiled into a leaderboard. Participants can sign up for the experience now.

To find out more about Race Bolt, as well as in-depth and print-only features, showcases and interviews with world-leading brands, look out for the July/August 2014 edition of Event magazine by subscribing here.


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