Adidas, German Sportswear Company, has ended its sponsorship agreement with the International Association of Athletics Federations (IAAF).

“Adidas and the IAAF have agreed to terminate their existing partnership agreement in mutual agreement at the end of 2016,” Adidas said in a statement.

“We would like to thank the IAAF for a successful and professional co-operation and we wish them all the best for the future.

The deal, which was reportedly worth $33million (£26million/€31million), was brought to an end three years early.

IAAF, in a statement, thanked Adidas for its long-standing support while saying they “will shortly make an announcement of a new Official IAAF partner in the same category.”

Adidas, who sponsors several world class athletes, including Olympic Games 400m champion Shaunae Miller, 2011 World 100m champion Yohan Blake, and two-time Olympic Games 200m gold medallist Veronica Campbell-Brown, said it will remain in track and field.

“Adidas will continue to remain committed to the sport of athletics by putting a higher focus on individual athletes as part of its company strategy.”

The IAAF also expressed delight that “While our commercial relationship concludes at the end of 2016, the IAAF is pleased that Adidas remains committed to Athletics.”

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Anthony Foster is a renowned Jamaican sports journalist, honored twice as the Jamaica sports journalist of the year (in 2004 and 2005). His journalistic achievements are globally recognized. Notably, he authored an award-winning article on Usain Bolt, the iconic 6-time Olympic champion, 11-time World champion, and record holder for the sprint double. This significant piece was published in the Jamaica Gleaner in 2004. Anthony's extensive coverage includes prestigious events such as the Olympic Games in Beijing 2008, London 2012, and Rio 2016. He has also provided coverage for seven (7) World Athletics Championships held between 2007 and 2022, alongside various other international sporting events. Noteworthy mentions comprise his coverage of the 2007 World Cup of cricket and his cherished experience reporting on the 2004 clash between his favorite football team, Argentina, and the USA.


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