MONACO – Adidas is rumoured to be in the process of terminating their sponsorship deal with the IAAF four years early, reports the BBC. Neither the IAAF or Adidas confirmed the situation.

The 11-year sponsorship deal with the German sportswear giants was due to run until 2019 and was reportedly worth $33m in finances and value in kind.

IAAF said in a statement: "The IAAF is in close contact with all its sponsors and partners as we embark on our reform process".

Also an official Adidas statement said: "As you know adidas has a clear anti-doping policy in place. Therefore, we are in close contact with the IAAF to learn more about their reform process.”

Also, the IAAF and its worldwide commercial partner Dentsu Inc. are in close and regular contact on all commercial matters and as part of such communication Dentsu's Executive Officer Kiyoshi Nakamura has expressed that "we have full confidence in the new leadership of the IAAF and the reform process being led by current IAAF President Sebastian Coe and the IAAF World Athletics Series remains an important property within Dentsu's global sports business portfolio.

At the beginning of December 2015, Sebastian Coe visited Tokyo for a first meeting with Dentsu and several of the Official IAAF Partners which was extremely well received.


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