NASSAU, Bahamas – The Bahamas leading telecommunications provider, the Bahamas Telecommunications Company (BTC) was unveiled today (Thursday, 26 March) as title partner for the counties biggest sporting event.

BTC joins the World Relays sponsor family as “Title Partner” – the highest rank within the Local Organising Committee’s (LOC) sponsorship programme.

Making the announcement, Keith Parker, executive chairman of the LOC, said as part of the partnership, the event will now be called the IAAF/BTC World Relays Bahamas 2015. “This announcement is significant, not just because of what it means to the success of the relays, but it also demonstrates the excellent relationship BTC continues to have with the LOC, after being a part of the IAAF World Relays as a bib partner last year,” he said.

“Forming strong, enduring partnerships with blue-chip sponsors such as BTC is essential to ensuring that we stage another hugely successful World Relays of which the entire country can be proud.”

Mike Sands, LOC chief executive officer (CEO) and vice chairman, said BTC has a rich heritage sporting associations, and the LOC is delighted to announce such a prestigious brand as its first partner.

“We are absolutely delighted that BTC has come on board as the title partner. The LOC has enjoyed a fantastic working relationship with BTC since 2014, and we see this as a fitting extension of their involvement,” Sands said.

BTC will provide cash and in-kind support, and will leverage its leading internet and telecommunications services to keep the World Relays connected. BTC’s CEO, Leon Williams said BTC is proud to be the title partner of this upcoming “Bahamazing” event.

CEO Williams said, “BTC deems it a privilege to be the title sponsor of the IAAF World Relays. For years we have made tremendous investments in sports. Our $250,000 investment in the IAAF demonstrates our unswerving commitment to not just build a better company, rather a better Bahamas.”

BTC joins an already impressive list of partners and suppliers for the upcoming “bahamazing” event. Earlier this week, the LOC announced Caribbean Bottling Company Limited through Coca-Cola & Atlantic Medical as national partners. Bahamas Waste and Commonwealth Brewery Limited using the Kalik Radler 0.00% brand and the National Sporting Authority (NSA) were all announced as national suppliers.

The IAAF/ BTC World Relays, Bahamas 2015 will take place at The Thomas. A Robinson National Stadium on May 2nd and May 3rd, 2015. More than 1,000 athletes and officials representing some 47 countries will take part in two days of competition.


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