Caribbean sports marketer Tanya Lee has launched a debut, non-fiction novel, titled “The Winner Within.”

‘The Winner Within’ is a 104-page read which explores the winning habits of the world’s most successful athletes, providing meaningful insight on how anyone can discover and develop their talents, achieve their goals and unlock their full potential.

With over ten years experience as head of marketing for Caribbean sports cable giant, SportsMax, Tanya Lee has worked with and studied winning sports brands and athletes over the years and utilizes this as the backdrop to much of the insight she shares in her motivational read.

Lee posits that athletes possess droves of the winning formulae and we could all implement those traits in our lives to achieve our own massive levels of success.

The Winner WithinThe concepts explored within her book include channeling our unique strengths, practicing positive visualization, being persistent and obstinately surpassing obstacles on our professional journey. She intersperses examples of world-famous athletes along with some of her own professional and recreational experiences in weaving her chapters. Her examples include the likes of Usain Bolt, Shelly-Ann Fraser Pryce, Elaine Thompson, Serena & Venus Williams, Floyd Mayweather, LeBron James, Marlon Samuels, Chris Gayle, among others.

‘The Winner Within’ is aimed primarily at young adults, aspiring athletes, and young professionals but could provide motivation to anyone hoping to kick-start a new endeavour.

In explaining her motivation for penning this book, Lee explains,

“Athletes are a great source of inspiration to sports fans; having worked with and studied successful athletes over the years, I do recognise some stark commonalities I wanted to document aspects of their journey as a source of inspiration. My book explores what I believe makes the difference for those who win which may be quite insightful to our youth in search of professional direction.”

‘The Winner Within,’ the perfect read to kick-start a purposeful 2018, is available at Bookophilia in Kingston, all Western Sports locations islandwide and in e-book format on globally. The author can be reached on Instagram @tanyattlee.


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