LOS ANGELES – The United States Olympic Committee (USOC) has announced an agreement with Dentsu Sports America which will see the two parties work cooperatively to promote the Olympic and Paralympic Movements and aim to achieve marketing objectives specifically related to Tokyo 2020.

The agreement between the USOC and the company is in effect through to 2020. "Dentsu Sports is a leading and well-respected presence in the sports marketing world, and we are happy to be working with them moving forward," said Lisa Baird, USOC chief marketing officer.

Dentsu is also exclusive marketing partner for the IAAF.


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