Digicel has acquired majority ownership and control of St. Lucia-based International Media Content Ltd., parent company of regional sports broadcaster, SportsMax and North American broadcaster CEEN-TV, for an undisclosed sum.
Under the terms of the deal, the founder and a number of the lead principals will continue to have an ownership stake and be involved in the day-to-day running of the IMC operation.
Currently available in 23 countries across the Caribbean, SportsMax is the Caribbean’s first and only indigenous 24-hour dedicated sports cable channel featuring a strong mix of international, regional and local sports content.
SportsMax content the IAAF Grand Prix.
Ranked as the number one viewed sports channel in the region, the move to acquire IMC/SportsMax comes hot on the heels of Digicel’s entry into the cable TV market with recent acquisitions in Anguilla, Dominica, Jamaica, Montserrat, Nevis and the Turks and Caicos Islands.